THE RAILRIDERS MISSION
swb railriders corporate partners
Diamond Baseball Holdings
MiLB Fans Support Sponsors
Power of the Brand
Social Media
Our Fans
In-Stadium Audience
Single Game Buyers
Season Ticket Account Holders
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The RailRiders are the Triple-A Affiliate of the New York Yankees, the world's most powerful sports brand.
Street & Smith's Sports Business Journal has tabbed Scranton/Wilkes-Barre as a Top-10 minor league sports market in its latest rankings.
The Scranton/Wilkes-Barre RailRiders and Northeast Pennsylvania community is eighth out of 211 markets across the United States with a composite score of 81.40 out of 100.
Partnering with us means your brand will gain instant access to more than 150,000 followers across all RailRiders social media channels!
50.1
$162,000
$79,000
33%
60%
20%
AVERAGE ATTENDANCE - 6,300+
MALE - 52.1%
FEMAL - 47.9%
18-24
W: 2.0%
M: 4.5%
25-34
W: 9.6%
M: 13.3%
35-44
W: 15.0%
M: 13.7%
45-54
W: 11.7%
M: 11.3%
55-64
W: 6.1%
M: 5.6%
65+
W: 3.5%
M: 3.7%
In addition to individual ticket buyers, the RailRiders have season members from across Pennsylvania.
The top ten cities include
*number of accounts from each city
Naming Rights
Velocity Zone
Lawn - Naming Rights
Lawn - Naming Rights Cont.
Guest Services
Bullpens
Trash Cans
Birthday Area Entitlement
Party Deck
Box Office
Press Box
Parking Lot
Kid's Club
Bleachers
Foul Poles
Souvenir Cup
Continue to Signage
Naming rights occupies the highest point on the sponsorship pyramid, and for good reason!
The competition to gain consumer attention is intense as ever, and increasingly, corporate sponsors are choosing to use naming rights to rise above the advertising clutter to gain direct access to consumers.
Naming rights offer a huge return on advertising dollars that is far above what can be achieved through traditional marketing channels.
Make a huge impact at PNC Field!
Presenting partnership rights of Team birthday parties at the Stadium. Sponsor name and logo will be included on all associated collateral and marketing materials promoting parties
Party like it's the big leagues with our 1st Base and 3rd Base Party Decks!
Brand naming rights of this area includes field-facing signs, concourse facing signs and branding opportunities within the party decks.
Your name and logo appears on the tickets for this hospitality area that constantly sells out year after year to corporate and private groups.
Make a great first impression to every fan at PNC Field!
Naming rights of this area includes signage facing the parking lot, front entrance to the ballpark, and branding on the RailRiders website.
Mentions included in marketing materials, in-game, social media, etc – every time we direct people to the box office, it will be positioned as the Sponsor Box Office.
Opportunity to customize the area around the box office with Sponsor product.
The Press Box is the control center and hub for partner branding at PNC Field. Music, digital displays, announcements, scores, etc. are all operated from this high traffic area.
The Press Box has prime field-facing signage that can be seen from the outfield and window wraps on the main concourse.
Be the face of the coolest club in Northeast PA! The presenting sponsor of CHAMP's Kid's Club receives:
Fill Your Souvenir Cup Promotion!
On home game days fans can bring their souvenir cup into any participating location for free refills! It's a winning combination.
Pre-Game PA's and graphic wills be read and displayed before every home game to remind fans of the Fill the Cup program. A full page program ad in the GuidRail will detail out the program and also leave room to market directly to your customers. A radio ad in all home/away RailRiders broadcasts will inform fans how they too can Fill Their Cup during the season.
*PNC Bank and Pepsi logo's must be featured on the cup as well.
Signage
Outfield Wall Pad
10x20 Billboard Signage
5x10 Backlit Concourse
3x5 Backlit Concourse
Digital LED Wall
Digital Signage Ribbon Boards
Foul Territory
ISM Connect Digital Network
Continue to Promotions
Imagine walking into PNC Field being surrounded by all of the sights and sounds of a state-of-the-art ballpark and seeing your name in lights.
Showcase your brand's image at PNC Field in front of thousands of fans each year both in-season and off-season.
Our 5x10 backlit boards are made of acrylic and are permanent displays positioned on the main concourse of the ballpark.
Dimensions: 5' H x 10' W
These digital boards sit on the second level of the ballpark on the 1st and 3rd base sides. Ads can be animated or static images and change throughout the season to match your marketing efforts.
These Ribbon Boards measure 30’ 11” W x 2’ 7” H each.
Exclusive to a select number of stadiums nationwide, PNC Field has a 16 digital screen network delivering a mix of sponsored baseball content, trivia, and direct ads to fans.
Each sponsor's spot will play for :20 seconds every 7 ½ minutes, adding up to 512 plays per game, or 171 minutes of content per game.
Not only are these screens effective and changeable, but they are able to provide you with data such as age, gender, and attention percentages.
Field of Dreams
Community Organization of the Game
National Anthem
Hometown Hero
Student MVP Program
On-Field Promotion
Day of the Week Sponsor
Theme Nights
Friday Fireworks Sponsor
Promotions and Theme Nights
First Pitch Pre-Game Promotion
Play Ball Kid Pre-Game Promotion
As-Happens
Giveaways
Kids Giveaway
COPA - Presenting Sponsor
Daily Promotion
Tabling
STEM Education Days
Birthday Parties
Continue to Media
Signage behind the Community Organization Table
Moment of Exclusivity following the Community Organization of the Game interview with logo on video/LED Wall.
Naming Rights to the Community Organization of the Game, and all media promoting the COG
All References to the COG would mention Frontier Communications
Press Release announcing the partnership with quotes from RailRiders GM Katie Beekman, and quote from Frontier Communications
Launches in Aug/Sep 2022: To support teachers and to promote student improvement and achievement in the 2023 school year, the RailRiders will provide participating Elementary and Middle Schools with an “MVP” Incentive program. Teachers can come up with their own criteria for a student “MVP” and decide when and how the “MVP” rewards will be distributed between the launch of the program and the end of the school year. Each school will be able to reward 10 RailRiders Student MVP’s per grade level in their building.
Own your day of the week at the ballpark!
2021's Daily Promotions:
Want your brand displayed to a sold out crowd? Sponsor a theme night! Not only is the game packed with fans, but your brand is integrated into all advertising in the weeks leading up to the game.
Theme Nights can include a special game-used jersey auction to benefit the Pinstripes Foundation, supporting charitable organizations that aim to improve the quality of life in the Northeastern Pennsylvania area.
Past examples include: "Sandlot Night", "Field of Dreams Night", "Military Appreciation Night" etc.
First Pitch Sponsor before all 72 RailRiders home games:
Join our roster of in-game entertainment!
Sponsor a specific moment that happen in-game: Home Runs, Strikeouts, Runs, Hit-By-Pitches, Instant Replay, Due-Ups, First Pitches etc.
Create foot traffic to your business with coupons and bounce back offers to fans based on your sponsorship.
Example: "Red Robin Hits" - 10 RailRider hits in a game = coupons distributed to all fans at the game.
By putting your logo on one of our giveaway items, your brand creates lifelong memories while inserting itself directly into the homes of thousands of fans.
Similar to theme nights, giveaway sponsorship includes integration on advertising leading up to the game.
Opportunities range from traditional bobble-heads, t-shirts, replica jerseys, hats, and more!
One (1) Kids Giveaway Day at the Stadium during the 2021 season (Kids Autograph Book). Promotion of the Giveaway Day will include the following:
The RailRiders hold two STEM Education Day games per year with sold out attendance each game (10,000).
Students from Northeast PA schools grade 5-12 participate in a trebuchet baseball launch contest, meet representatives from regional universities, and interact with STEM-related exhibits at PNC Field.
Presenting Sponsor of Education Day games receives:
Strong Start Social Media Post
Social Media
Pocket Schedule
Social Media
Commercial | Video Board
Radio
Program Ad
Email Newsletter
Ticket Back
Continue to Hospitality
Tagged Social Media Graphic each time a RailRiders pitcher has a strong start in home or away games.
Create a co-branded hashtag to generate social interaction
Branding in the pocket schedule is a unique way to get your brand into the hands of 150,000 people.
With only three (3) total opportunities for branding in our pocket schedule, you'll be able to shout to your audience in a broad fashion.
Facebook: 34,019 Followers
Instagram: 22,700 Followers
Twitter : 43,400 Followers
Have your :30 second commercial aired on our HD, state-of-the-art video board during pre-game of all seventy (70) RailRiders home game.
Reach our RailRiders fans tuning in at home! All RailRiders baseball games (home and away) are broadcast live on Bold Gold Fox Sports Radio - The Game.
The Guiderail, our full-color game program, is free to all fans at PNC Field.
Programs are filled with player and team information Yankees Magazine also provides stories from their publications.
Full and Half Page ad artwork can be changed up to twelve (12) times throughout the 2021 season.
Reach our entire database of season ticket holders and single game buyers in one click!
Each email blast will be sent to over 42,000 people with an open rate of 10-15%.
This is a great opportunity to present an offer to thousands of fans on a nightly basis.
Present a coupon, special or promotion specifically for RailRiders fans.
Get your brand on the phone and in the pocket of thousands of people.
Hospitality and Extras
Luxury Suites
Season Tickets
Ticket Vouchers
Group Tickets
Geisinger Club Rental
Continue to Summary
PNC Field is the home of hospitality. Both indoor and outdoor seating areas are perfect for your next group outing!
Be a guest at your own party! PNC Field is home to 17 luxury box suites that fit 16-20 people. We might be able to arrange a special visit from Champ himself!
These hospitality areas that constantly sell out year after year to corporate and private groups.
Suites can be combined as part of a lease or rented out for one-multiple games, subject to availability.
Food packages are sold separately.
Let us create the perfect group outing for your family, organization or social club. Group parties of 10 or more will receive VIP perks and discounted pricing per ticket.
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Thank you for taking the time to look through the opportunities we have put together for you. My team and I sat down and discuss many different ideas that we thought would work best for your business. We are excited about the opportunity to partner with you and your team and I look forward to your business joining the RailRiders family.
Sincerely,
Matt Hamilton
Thank you for taking the time to look through the opportunities we have put together for you. My team and I sat down and discuss many different ideas that we thought would work best for your business. We are excited about the opportunity to partner with you and your team and I look forward to your business joining the RailRiders family.
Sincerely,
Josh Klein
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