brand power

The RailRiders are the Triple-A Affiliate of the New York Yankees, the world's most powerful sports brand.

 

Street & Smith's Sports Business Journal has tabbed Scranton/Wilkes-Barre as a Top-10 minor league sports market in its latest rankings.

 

The Scranton/Wilkes-Barre RailRiders and Northeast Pennsylvania community is eighth out of 211 markets across the United States with a composite score of 81.40 out of 100.

 

 

Social Reach

Partnering with us means your brand will gain instant access access to over 150,000 followers across our team's social media platforms! 

In-Stadium Audience

RailRiders by the numbers:

AVERAGE ATTENDANCE - 6,300+

GENDER

MALE - 52.1%

FEMAL - 47.9%

AGE

18-24

W: 2.0%

M: 4.5%

25-34

W: 9.6%

M: 13.3%

35-44

W: 15.0%

M: 13.7%

45-54

W: 11.7%

M: 11.3%

55-64

W: 6.1%

M: 5.6%

65+

W: 3.5%

M: 3.7%

Who You're Talking To

AVERAGE AGE

50.1

HOME VALUE

$162,000

HOUSEHOLD INCOME

$79,000

COLLEGE GRAD

33%

AGE 25-54

60%

OWNS A SECOND HOME

20%

 

Single Game Buyers

The RailRiders have fans from all over the country!

 

The top ten locations of individual ticket buyers come from 

  1. Scranton – 1,996
  2. Wilke-barre – 877
  3. Pittston – 723
  4. Clarks Summit – 553
  5. Kingston – 446
  6. Moscow – 310
  7. Mountain Top – 275
  8. Moosic – 267
  9. Olyphant – 235
  10. Lake Ariel – 230

Season Ticket Account Holders

In addition to individual ticket buyers, the RailRiders have season members from across Pennsylvania.

 

The top ten cities include

  1. Scranton – 215 
  2. Wilkes-barre – 94
  3. Pittston – 73
  4. Clarks Summit – 46
  5. Moosic – 29
  6. Kingston - 28
  7. Lake Ariel – 27
  8. Moscow – 24
  9. Olyphant – 22
  10. Mountain Top - 22

 

*number of accounts from each city

Naming Rights

Naming rights occupies the highest point on the sponsorship pyramid, and for good reason!

 

The competition to gain consumer attention is intense as ever, and increasingly, corporate sponsors are choosing to use naming rights to rise above the advertising clutter to gain direct access to consumers.

 

Naming rights offer a huge return on advertising dollars that is far above what can be achieved through traditional marketing channels.

 

Party Deck

Party like it's the big leagues with our 1st Base and 3rd Base Party Decks! 

 

Brand naming rights of this area includes field-facing signs, concourse facing signs and branding opportunities within the party decks. 

 

Your name and logo appears on the tickets for this hospitality area that constantly sells out year after year to corporate and private groups.

Box Office

Make a great first impression to every fan at PNC Field!

 

Naming rights of this area includes signage facing the parking lot, front entrance to the ballpark, and branding on the RailRiders website.

 

Mentions included in marketing materials, in-game, social media, etc – every time we direct people to the box office, it will be positioned as the Sponsor Box Office.

 

Opportunity to customize the area around the box office with Sponsor product.

Trash Cans

 

  • Have your brand seen stadium wide on the 80-90 trash cans surrounding all of PNC Field both on the concourse and at the club level.
  • Place your Logo, QR Code or Mission Statement for our entire fan base to see.
  • Brand presence for all game day and non-game day  events. 

Press Box

The Press Box is the control center and hub for partner branding at PNC Field. Music, digital displays, announcements, scores, etc. are all operated from this high traffic area.

The Press Box has prime field-facing signage that can be seen from the outfield and window wraps on the main concourse.

 

Birthday Area Entitlement

  • Presenting partnership rights of Team birthday parties at the Stadium. Sponsor name and logo will be included on all associated collateral and marketing materials promoting parties 

  • Naming rights of the in-Stadium birthday location that includes signage recognizing Sponsor as the presenting partner. Team will cover initial signage costs and installation. Sponsor will be responsible for all associated costs of signage and install for a rebrand or changes to artwork after one year of the agreement  

Parking Lot

Drive a powerful message throughout the year to all visitors at PNC Field with naming rights to the parking lot!

 

Naming rights of this area includes signage facing Montage Mountain Road, the eight banners the lots, and logos/messaging on the back of all game parking passes.

Bleachers

Let your brand take over one of the most fun areas of PNC Field, the right-field bleachers.

 

Brand naming rights of this area includes field-facing signs, branding opportunities within the seats, and sponsor name on the tickets for this area. 

ballpark Signage

Swing for the fences

Imagine walking into PNC Field being surrounded by all of the sights and sounds of a state-of-the-art ballpark and seeing your name in lights.

 

Showcase your brand's image at PNC Field in front of thousands of fans each year both in-season and off-season.

Outfield Wall Pad

These larger than life signs dominate the field and command major advertising attention.

 

The Wall Pads can be seen during televised games.

 

There are three locations: Left Field, Center Field, Right Field

 

Dimensions: 60' W x 8' H

10x20 Outfield Billboard

Billboards are made from quality weather-proof vinyl and are static, permanent signs that command attention during any event at PNC Field.

 

Dimensions: 10' H x 20' W

 

Foul Territory

Foul territory signage has become one of the smartest ways to get your brand's message in front of thousands of fans each season.

 

Foul signs can be seen from virtually all seating and traffic areas throughout the park.

 

Dimensions: 3' H x 26' W

 

 

5x10 Backlit Concourse

Our 5x10 backlit boards are made of acrylic and are permanent displays positioned on the main concourse of the ballpark. 

 

Dimensions: 5' H x 10' W

3x5 Concourse

Our 3x5 backlit boards are made of acrylic and are permanent displays located in the heart of PNC Field, near the Press Box and front entrance.

 

Dimensions: 3' H x 5' W

Digital LED Wall

Whether it's video, animation or a digital design, your ad is guaranteed be seen. This wall rotates sponsors by half inning to maximize exposure.

 

The LED Wall is also used for between inning sponsors and in-game sponsors.

 

Dimensions: 150' 6" (W) x 6' 4" (H)

 

 

Digital Ribbon Boards

The two digital ribbon boards are located on the second level of the ballpark on the 1st and 3rd base sides.

These boards rotate sponsors by half inning to maximize exposure.

They are also used for between-inning sponsors and in-game element sponsors.

 

Dimensions: 30’ 11” W x 2’ 7” H

Opening Night Sponsor

Be remembered in a unique way!

 

MARKETING ELEMENTS

  • Media trail branding ride
  • Press Release Announcing Partnership
  • Be the reason 10 fans get a chance to win $10k
  • Branding Ride on all promotion for the night
  • Vinyl Signage on Gates as fans Enter
    • Signage provided by client
  • Marketing Table on Plaza
  • Pre-Game, In-Game, Post-Game MOE
    • Moment of Exclusivity (Digital Takeover at PNC Field)
  • Pre-Game & Post-Game Commercial on Jumbotron
  • Pre-Game Interview on the Field
  • In-Game Interview on the Radio
  • Minimum three (3) in-game PA mentions

 

CAN'T BUY'EM EXPERIENCES

  • Throw out Ceremonial First Pitch

Friday Night Fireworks

Be remembered in a unique way!

 

MARKETING ELEMENTS

  • Branding Ride on all promotion for the night
  • Vinyl Signage on Gates as fans Enter
    • Signage provided by client
  • Marketing Table on Plaza
  • Pre-Game, In-Game, Post-Game MOE
    • Moment of Exclusivity (Digital Takeover at PNC Field)
  • Pre-Game & Post-Game Commercial on Jumbotron
  • Pre-Game Interview on the Field
  • In-Game Interview on the Radio
  • Minimum three (3) in-game PA mentions

 

CAN'T BUY'EM EXPERIENCES

  • Throwout Ceremonial First Pitch
  • Start Fireworks Show Post-Game
  • Watch Fireworks Show from the Field

 

HOSPITALITY

  • $1,000 Hospitality Credit to be used by your company on the night of your event.

Promos & themes

Be a part of what makes Minor League Baseball great!

Let us create a customized promotion guaranteed to increase your brand identity and create more memories for fans that put money in your pocket.

 

  • In-Game Entertainment & Promotions
  • Giveaway Sponsorship
  • Theme Nights

 

 

Day of the Week Sponsor

Own your day of the week at the ballpark!

 

2021's Daily Promotions:

$2 Tuesday

 

MARKETING ELEMENTS

  • Logo on all marketing collateral for Tuesday's
  • Vinyl Signage on Gates as fans Enter
    • Signage provided by client
  • Marketing Table on Plaza every Tuesday
  • Pre-Game, In-Game, Post-Game MOE
    • Moment of Exclusivity (Digital Takeover at PNC Field)
  • Pre-Game & Post-Game Commercial on Jumbotron
  • Pre-Game Interview on the Field
  • In-Game Interview on the Radio
  • Minimum three (3) in-game PA mentions

 

CAN'T BUY'EM EXPERIENCES

  • Throw-out Ceremonial First Pitch before every Tuesday game

 

 

On-Field Promotion

Our in-between inning promotions make baseball more than just a game, it means fun for everybody!

 

For the duration of the between-inning game, the sponsor’s marketing message will be displayed on digital signage in the ballpark.

Kids Giveaway

One (1) Kids Giveaway Day at the Stadium during the 2021 season (Kids Autograph Book). Promotion of the Giveaway Day will include the following: 

 

  • Item will bear Sponsor’s logo and will be distributed to a set number of youth fans through the gates at pre-determined game.
  • Twenty (20) tickets to Giveaway Day.
  • 0:30 spot on concourse TV’s on Giveaway Day.
  • One (1) concourse table on the Giveaway Day.
  • One (1) 0:30 pre-game video board commercial on the Giveaway Day.
  • Opportunity to designate one (1) individual to throw out a ceremonial first pitch on the Giveaway Day.

In-Game Element Sponsor

Join our roster of in-game entertainment!

 

Sponsor a specific moment that happen in-game: Home Runs, Strikeouts, Runs, Hit-By-Pitches, Instant Replay, Due-Ups, First Pitches etc.

 

Create foot traffic to your business with coupons and bounce back offers to fans based on your sponsorship.

 

Example: "Red Robin Hits" - 10 RailRider hits in a game = coupons distributed to all fans at the game.

In-Game Promotion

Advertising with entertainment value...we’ve got that!Our in-between inning promotions are a collaborative effort to entertain our fans while highlighting your company’s mission/message.

 

For the duration of the on-field promotion, Sponsor’s marketing message will be displayed on all field facing digital signage in the ballpark.

Giveaways

By putting your logo on one of our giveaway items, your brand creates lifelong memories while inserting itself directly into the homes of thousands of fans.

 

Similar to theme nights, giveaway sponsorship includes integration on advertising leading up to the game.

 

Opportunities range from traditional bobble-heads, t-shirts, replica jerseys, hats, and more! 

 

Theme Nights

Want your brand displayed to a sold out crowd? Sponsor a theme night! Not only is the game packed with fans, but your brand is integrated into all advertising in the weeks leading up to the game.

 

Theme Nights can include a special game-used jersey auction to benefit the Pinstripes Foundation, supporting charitable organizations that aim to improve the quality of life in the Northeastern Pennsylvania area.

 

Past examples include: "Sandlot Night", "Field of Dreams Night", "Military Appreciation Night" etc.

First Pitch Pre-Game Promotion

First Pitch Sponsor before all 72 RailRiders home games:

  • Co-Branded Ball for each thrower
  • :15 second MOE (Moment of Exclusivity) on all digital signage
  • Sponsor can run a commercial following first pitch on video board or have a script and logo graphic on the jumbotron
  • Sponsor can change our MOE creative on a regular basis to keep messaging fresh

 

STEM Education Days

 

The RailRiders hold two STEM Education Day games per year with sold out attendance each game (10,000).

 

Students from Northeast PA schools grade 5-12 participate in a trebuchet baseball launch contest, meet representatives from regional universities, and interact with STEM-related exhibits at PNC Field.

 

Presenting Sponsor of Education Day games receives:

  • Logo on all marketing materials for each game:
    • Flyers distributed to schools and classrooms throughout the region
    • Social Media / Website
  • Pre-game and In-game PA Reads, LED Wall, and 40' HD Video Board exposure
  • On-site activation table at game w/ 4 tickets

Play Ball Kid Pre-Game Promotion

  • Fan selected to say "play ball" at the beginning of each game
  • Example: "There is one thing left to do before the game begins please welcome tonight's *insert company here* Play Ball Kid of the game *says kids name and kid screams play ball!*"
  • Followed by a :15 second PA script and full take over of all digital assets in stadium during promotional read.

Tabling

Display your product and service to thousands of fans with our tabling options!

 

Setting up a table at one of our home games means getting the same traffic and opportunities as an industry conference or convention.

 

Average home game attendance: 6,400 fans

Radio

Reach our RailRiders fans tuning in at home! All RailRiders baseball games (home and away) are broadcast live on Bold Gold Fox Sports Radio - The Game.

 

This season, select RailRiders games will be streamed on WFAN-New York Sports Radio joining the Yankees, Giants, Knicks, Rangers, Jets, Mets, Nets, and Devils. 

    Pocket Schedule

    Branding in the pocket schedule is a unique way to get your brand into the hands of 150,000 people.

     

    With only three (3) total opportunities for branding in our pocket schedule, you'll be able to shout to your audience in a broad fashion.

    Program Ad

    The Guiderail, our full-color game program, is free to all fans at PNC Field.

     

    Programs are filled with player and team information Yankees Magazine also provides stories from their publications.

     

    Full and Half Page ad artwork can be changed up to twelve (12) times throughout the 2021 season.

     

    Social Media

    • Logo association with RailRiders Announcements
    • Naming Rights to social posts
    • Own in-game social posting with branded filter

     

    Facebook:  34,019 Followers 

    Instagram:  22,700 Followers

    Twitter :      43,400 Followers

     

     

    Email Newsletter

    Reach our entire database of season ticket holders and single game buyers in one click!

     

    Each email blast will be sent to over 42,000 people with an open rate of 10-15%.

    Pre-Game Commercial

    Have your :30 second commercial aired on our HD, state-of-the-art video board during pre-game of all seventy (70) RailRiders home game.

    HOSPITALITY and Extras

    PNC Field is the home of hospitality. Both indoor and outdoor seating areas are perfect for your next group outing!

    • Picnic Seating Areas
    • Reward Staff & Clients
    • Family Reunions
    • Business Retreats
    • Banquets & Ceremonies

    Luxury Suites

    Be a guest at your own party! PNC Field is home to 17 luxury box suites that fit 16-20 people. We might be able to arrange a special visit from Champ himself!

     

    These hospitality areas that constantly sell out year after year to corporate and private groups.

     

    Suites can be combined as part of a lease or rented out for one-multiple games, subject to availability. 

     

    Food packages are sold separately.

    Season Tickets

    Business is best discussed over a beer and a baseball game!  Adding season tickets is a great way to entertain your clients, prospects and employees in a relaxed atmosphere.

     

     Membership Options

    • Leased Suites (Champions Club)
    • Club Seats (Champions Club)

    Group Tickets

    Let us create the perfect group outing for your family, organization or social club. Group parties of 10 or more will receive VIP perks and discounted pricing per ticket.

     

    • Kost Tire Pavilion
    • Oak Grove Party Deck
    • Budweiser Railhouse
    • 1st Base Party Deck
    • 3rd Base Party Deck