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SWB Brand Power Naming Rights Signage Promotions Media Hospitality Summary
Corporate Partnership Opportunities

THE RAILRIDERS MISSION

Diamond Baseball Holdings

MiLB Fans Support Sponsors

Power of the Brand

Social Media

swb railriders corporate partners

In-Stadium Audience

Who You're Talking To

Single Game Buyers

Season Ticket Account Holders

Continue to Naming Rights

the RAILRIDERS MISSION

“THE MISSION OF THE scranton/wilkes-barre railriders IS TO PROVIDE FUN, AFFORDABLE, FAMILY-ENTERTAINMENT TO OUR COMMUNITY, WHILE STRIVING FOR UNPRECEDENTED SUCCESS ON AND OFF THE FIELD. WE ARE DEDICATED TO UPHOLDING OUR STRONG TRADITION OF CREATING A WINNING ENVIRONMENT WHERE yankees PLAYERS CAN DEVELOP THEIR BASEBALL SKILLS WHILE LEARNING TO GIVE BACK TO THE COMMUNITY. THE scranton/wilkes-barre railriders TAKE GREAT PRIDE IN OUR STORIED HISTORY AS A northeastern pennsylvania GATHERING PLACE AS WE EMBRACE NEW TECHNOLOGY, CONTINUOUSLY IMPROVE OUR HOME, AND WELCOME MORE FANS THAN EVER TO THE railriders EXPERIENCE.”

Diamond Baseball Holdings

  • We are proud to be members of the Diamond Baseball Holdings ownership group.
  • As a member of the largest ownership group in Minor League Baseball, we have countless resources to lean off for best practices of our operation, and to bounce ideas off of.
  • DBH properties are all affiliated with some of the most iconic, and historic brands in Major League Baseball.

MiLB Fans Support Sponsors

  • Research backs MiLB Fans buying habits towards sponsors
  • Fans support community partners who support their local team
  • Fans are 20% more likely to buy from brand/company if they sponsor league, athlete, team
Click Here for a Closer Look

brand power

The RailRiders are the Triple-A Affiliate of the New York Yankees, the world's most powerful sports brand.

 

Street & Smith's Sports Business Journal has tabbed Scranton/Wilkes-Barre as a Top-10 minor league sports market in its latest rankings.

 

The Scranton/Wilkes-Barre RailRiders and Northeast Pennsylvania community is eighth out of 211 markets across the United States with a composite score of 81.40 out of 100.

 

 

Discover the RailRiders Video

Social Reach

Partnering with us means your brand will gain instant access access to over 150,000 followers across our team's social media platforms! 

swb railriders corporate partners

  • The Scranton/Wilkes-Barre RailRiders have set the standard for creating and delivering effective sponsorship programs with Corporate Partners. We pride ourselves on the depth of our relationship with each sponsor and work with individual partners to achieve their specific marketing, sales and civic goals.
  • Pictured is a sample of the 85 local and national companies that we, the RailRiders, are proud to call partners.

In-Stadium Audience

RailRiders by the numbers:

AVERAGE ATTENDANCE - 6,300+

GENDER

MALE - 52.1%

FEMAL - 47.9%

AGE

18-24

W: 2.0%

M: 4.5%

25-34

W: 9.6%

M: 13.3%

35-44

W: 15.0%

M: 13.7%

45-54

W: 11.7%

M: 11.3%

55-64

W: 6.1%

M: 5.6%

65+

W: 3.5%

M: 3.7%

Who You're Talking To

AVERAGE AGE

50.1

HOME VALUE

$162,000

HOUSEHOLD INCOME

$79,000

COLLEGE GRAD

33%

AGE 25-54

60%

OWNS A SECOND HOME

20%

 

Single Game Buyers

The RailRiders have fans from all over the country!

 

The top ten locations of individual ticket buyers come from 

  1. Scranton – 1,996
  2. Wilke-barre – 877
  3. Pittston – 723
  4. Clarks Summit – 553
  5. Kingston – 446
  6. Moscow – 310
  7. Mountain Top – 275
  8. Moosic – 267
  9. Olyphant – 235
  10. Lake Ariel – 230

Season Ticket Account Holders

In addition to individual ticket buyers, the RailRiders have season members from across Pennsylvania.

 

The top ten cities include

  1. Scranton – 215 
  2. Wilkes-barre – 94
  3. Pittston – 73
  4. Clarks Summit – 46
  5. Moosic – 29
  6. Kingston - 28
  7. Lake Ariel – 27
  8. Moscow – 24
  9. Olyphant – 22
  10. Mountain Top - 22

 

*number of accounts from each city

Naming Rights

Lawn - Naming Rights

Velocity Zone

Lawn - Naming Rights Cont.

Box Office

Guest Services

Trash Cans

Press Box

Birthday Area Entitlement

Parking Lot

Bleachers

Continue to Signage

Naming Rights

Naming rights occupies the highest point on the sponsorship pyramid, and for good reason!

 

The competition to gain consumer attention is intense as ever, and increasingly, corporate sponsors are choosing to use naming rights to rise above the advertising clutter to gain direct access to consumers.

 

Naming rights offer a huge return on advertising dollars that is far above what can be achieved through traditional marketing channels.

 

Lawn - Naming Rights

  • Sponsor will be the naming rights partner of PNC Field’s Lawn area, the families preferred seating area.
  • As the naming rights partner, Sponsor's name and/or logo will be featured on permanent signage throughout the Lawn and select areas of the ballpark. 
  • The Sponsor Lawn areas (Right Field & Center Field) will both have signage lining the fences. In Right Field, this sign runs 150ft long and is double sided. In Center Field, this fan facing sign runs 120ft and wraps the entire fence in this area on both sides.

Velocity Zone

  • Take ownership of the newest addition to PNC Field
  • Scranton/Wilkes-Barre is the only team in MiLB or MLB that is using the Hittrax program during games.
  • The Velocity Zone will be used year round for Birthday Parties, Corporate Outings, Little Leagues, Adult Leagues, Home-Run Derbies, Personal Training, and so much more!
  • The Velocity Zone has been and will continue to be featured in our stadium during games and on all of our social channels with the opportunity for your brand to be tied to everything across the board.
  • Receive signage on the Velocity Zone itself inside the stadium, a branding ride on all social media, branding on all sales collateral, 

Lawn - Naming Rights Cont.

Other benefits include:

  • Sponsor's name will be featured on all Lawn Tickets and sales collateral
  • 100 lawn tickets vouchers
  • Opportunity to park a vehicle near the lawn and marketing directly to fans in the lawn.
  • Partner will receive four (4) VIP Tickets to all team related special ticketed events held at PNC Field
  • 10 premium Marketing Table Nights (Fri, Sat, Sunday) that Sponsor can use to market/interact directly with our fan base on our plaza area
  • Full Page Ad in the GuideRail Program
  • One (1) :30 Second Radio Ad
  • Use of all RailRiders marks and Logos
  • Website Links

Box Office

Make a great first impression to every fan at PNC Field!

 

Naming rights of this area includes signage facing the parking lot, front entrance to the ballpark, and branding on the RailRiders website.

 

Mentions included in marketing materials, in-game, social media, etc – every time we direct people to the box office, it will be positioned as the Sponsor Box Office.

 

Opportunity to customize the area around the box office with Sponsor product.

Guest Services

  • Guest Services is the heartbeat of PNC Field. It's a resource for fans to ask questions, receive prizes, report for first pitches/performances, get information about programs, and so much more. Anytime we discussed guest services your brand would be associated with it.
  • Not only is this a premier piece of signage for all fans to see as they enter the ballpark, there is also an opportunity to present an offer to every single fan who passes by. Place a special/QR code for fans to scan for information or a promotional prize.

 

Trash Cans

 

  • Have your brand seen stadium wide on the 80-90 trash cans surrounding all of PNC Field both on the concourse and at the club level.
  • Place your Logo, QR Code or Mission Statement for our entire fan base to see.
  • Brand presence for all game day and non-game day  events. 

Press Box

The Press Box is the control center and hub for partner branding at PNC Field. Music, digital displays, announcements, scores, etc. are all operated from this high traffic area.

The Press Box has prime field-facing signage that can be seen from the outfield and window wraps on the main concourse.

 

Birthday Area Entitlement

  • Presenting partnership rights of Team birthday parties at the Stadium. Sponsor name and logo will be included on all associated collateral and marketing materials promoting parties 

  • Naming rights of the in-Stadium birthday location that includes signage recognizing Sponsor as the presenting partner. Team will cover initial signage costs and installation. Sponsor will be responsible for all associated costs of signage and install for a rebrand or changes to artwork after one year of the agreement  

Parking Lot

Drive a powerful message throughout the year to all visitors at PNC Field with naming rights to the parking lot!

 

Naming rights of this area includes signage facing Montage Mountain Road, the eight banners the lots, and logos/messaging on the back of all game parking passes.

Bleachers

Let your brand take over one of the most fun areas of PNC Field, the right-field bleachers.

 

Brand naming rights of this area includes field-facing signs, branding opportunities within the seats, and sponsor name on the tickets for this area. 

Signage

Outfield Wall Pad

Billboard Signage

Digital Signage LED Wall

3x5 Backlit Concourse

Foul Territory

Backlit Concourse Signage

Digital Signage Ribbon Boards

Digital Ribbon Boards

Continue to Promotions

ballpark Signage

Swing for the fences

Imagine walking into PNC Field being surrounded by all of the sights and sounds of a state-of-the-art ballpark and seeing your name in lights.

 

Showcase your brand's image at PNC Field in front of thousands of fans each year both in-season and off-season.

Outfield Wall Pad

These larger than life signs dominate the field and command major advertising attention.

 

The Wall Pads can be seen during televised games.

 

There are three locations: Left Field, Center Field, Right Field

 

Dimensions: 60' W x 8' H

10x20 Outfield Billboard

Billboards are made from quality weather-proof vinyl and are static, permanent signs that command attention during any event at PNC Field.

 

Dimensions: 10' H x 20' W

 

Digital LED Wall

Whether it's video, animation or a digital design, your ad is guaranteed be seen. This wall rotates sponsors by half inning to maximize exposure.

 

The LED Wall is also used for between inning sponsors and in-game sponsors.

 

Dimensions: 150' 6" (W) x 6' 4" (H)

 

 

3x5 Concourse

Our 3x5 backlit boards are made of acrylic and are permanent displays located in the heart of PNC Field, near the Press Box and front entrance.

 

Dimensions: 3' H x 5' W

Foul Territory

Foul territory signage has become one of the smartest ways to get your brand's message in front of thousands of fans each season.

 

Foul signs can be seen from virtually all seating and traffic areas throughout the park.

 

Dimensions: 3' H x 26' W

 

 

5x10 Backlit Concourse

Our 5x10 backlit boards are made of acrylic and are permanent displays positioned on the main concourse of the ballpark. 

 

Dimensions: 5' H x 10' W

Digital Signage Ribbon Boards

These digital boards sit on the second level of the ballpark on the 1st and 3rd base sides. Ads can be animated or static images and change throughout the season to match your marketing efforts.

 

These Ribbon Boards measure 30’ 11” W x 2’ 7” H each.

 

Digital Ribbon Boards

The two digital ribbon boards are located on the second level of the ballpark on the 1st and 3rd base sides.

These boards rotate sponsors by half inning to maximize exposure.

They are also used for between-inning sponsors and in-game element sponsors.

 

Dimensions: 30’ 11” W x 2’ 7” H

Community Organization of the Game

Opening Night Sponsor

Friday Night Fireworks

National Anthem

Hometown Hero

On-Field Promotion

Kids Giveaway

As-Happens

Giveaways

Theme Nights

First Pitch Pre-Game Promotion

Play Ball Kid Pre-Game Promotion

Tabling

Continue to Media

Community Organization of the Game

  • Signage behind the Community Organization Table
  • Moment of Exclusivity following the Community Organization of the Game interview with logo on video/LED Wall.
  • Naming Rights to the Community Organization of the Game, and all media promoting the COG
  • All References to the COG would mention your brand
  • Press Release announcing the partnership with quotes from RailRiders GM Katie Beekman, and quote from your marketing team.

Opening Night Sponsor

Be remembered in a unique way!

 

MARKETING ELEMENTS

  • Media trail branding ride
  • Press Release Announcing Partnership
  • Be the reason 10 fans get a chance to win $10k
  • Branding Ride on all promotion for the night
  • Vinyl Signage on Gates as fans Enter
    • Signage provided by client
  • Marketing Table on Plaza
  • Pre-Game, In-Game, Post-Game MOE
    • Moment of Exclusivity (Digital Takeover at PNC Field)
  • Pre-Game & Post-Game Commercial on Jumbotron
  • Pre-Game Interview on the Field
  • In-Game Interview on the Radio
  • Minimum three (3) in-game PA mentions

 

CAN'T BUY'EM EXPERIENCES

  • Throw out Ceremonial First Pitch
  • Start the Fireworks Show from the Field
  • Watch the Fireworks from the field with your group

Friday Night Fireworks

Be remembered in a unique way!

 

MARKETING ELEMENTS

  • Branding Ride on all promotion for the night
  • Vinyl Signage on Gates as fans Enter
    • Signage provided by client
  • Marketing Table on Plaza
  • Pre-Game, In-Game, Post-Game MOE
    • Moment of Exclusivity (Digital Takeover at PNC Field)
  • Pre-Game & Post-Game Commercial on Jumbotron
  • Pre-Game Interview on the Field
  • In-Game Interview on the Radio
  • Minimum three (3) in-game PA mentions

 

CAN'T BUY'EM EXPERIENCES

  • Throwout Ceremonial First Pitch
  • Start Fireworks Show Post-Game
  • Watch Fireworks Show from the Field

 

HOSPITALITY

  • $500 Hospitality Credit to be used by your company on the night of your event.

National Anthem

 

  • Before every game we honor America with the playing of the National Anthem. 
  • Imagine your logo bringing the flag across our 150' LED Wall.
  • Following the anthem, sponsor will receive a :15 second moment of exclusivity on all digital assets, including the opportunity to run a :15 second commercial on the jumbotron during the most engaged moment of the night. 

Hometown Hero

  • In-game, on-field recognition during all 75 regular season home games.
  • Digital takeover all field facing digital signage during Hometown Hero promotion
  • Promotion as the Presenting Sponsor of the Program on Team Website, Community Newsletter, and Social Channels.
  • Four (4) tickets per game for each Hometown Hero. 
  • :30 video board commercial at all home games
  • :30 radio spot during all home/away games promoting the program.
  • Sponsor will have the opportunity to provide a special offer, gift or award for each Hero
  • Eight (8) Marketing Tables per season

On-Field Promotion

  • Our on-field promotions between innings make baseball more than just a game, it means fun for everybody!
  • With options to be a full-season, half-season, 21-game or 12-game on-field promo sponsor, we have opportunities for businesses of all sizes.
  • For the duration of the between-inning game, your brand message will be displayed on all digital signage in the ballpark.
Click Here for Promos Example Video

Kids Giveaway

One (1) Kids Giveaway Day at the Stadium during the 2023 season. Promotion of the Giveaway Day will include the following: 

 

  • Item will bear Sponsor’s logo and will be distributed to a set number of youth fans through the gates at pre-determined game.
  • Twenty (20) tickets to Giveaway Day.
  • 0:30 spot on concourse TV’s on Giveaway Day.
  • One (1) concourse table on the Giveaway Day.
  • One (1) 0:30 pre-game video board commercial on the Giveaway Day.
  • Opportunity to designate one (1) individual to throw out a ceremonial first pitch on the Giveaway Day.

In-Game Element Sponsor

Join our roster of in-game entertainment!

  • Sponsor a specific moment that happen in-game: Home Runs, Foul Balls, Hit-By-Pitches, Instant Replay, First Pitches etc.
  • Create foot traffic to your business with coupons and bounce back offers to fans based on your sponsorship.
  • Example: "Red Robin Hits" - 10 RailRider hits in a game = coupons distributed to all fans at the game.

Giveaways

  • By putting your logo on one of our giveaway items, your brand creates lifelong memories while inserting itself directly into the homes of thousands of fans.
  • Similar to theme nights, giveaway sponsorship includes integration on all marketing efforts leading up to the game.
  • Opportunities range from traditional bobble-heads, t-shirts, replica jerseys, hats, and more! 

 

Theme Nights

Want your brand displayed to a sold out crowd? Sponsor a theme night!

  • Not only is the game packed with fans, but your brand is integrated into all advertising in the weeks leading up to the game.
  • Theme Nights can include a special game-used jersey auction to benefit the a non-profit organization that you support.
  • Past examples include: "Sandlot Night", "Field of Dreams Night", "Military Appreciation Night" etc.
The Sandlot Night Video

First Pitch Pre-Game Promotion

First Pitch Sponsor before all 75 RailRiders regular season home games:

  • Co-Branded Ball for each thrower
  • :15 second MOE (Moment of Exclusivity) on all digital signage
  • Sponsor can run a commercial following first pitch on video board or have a script and logo graphic on the jumbotron
  • Sponsor can change our MOE creative on a regular basis to keep messaging fresh

 

Play Ball Kid Pre-Game Promotion

  • Fan selected to say "play ball" at the beginning of each game
  • Example: "There is one thing left to do before the game begins please welcome tonight's *insert company here* Play Ball Kid of the game *says kids name and kid screams play ball!*"
  • Followed by a :15 second PA script and full take over of all digital assets in stadium during promotional read.

Tabling

  • Display your product and service to thousands of fans with our tabling options!
  • Setting up a table at one of our home games means getting the same traffic and opportunities as an industry conference or convention.

Radio

Strong Start Social Media Post

Social Media

Email Newsletter

Pocket Schedule

Program Ad

Commercial | Video Board

Continue to Hospitality

Radio

  • Reach RailRiders fans tuning in at home!
  • All RailRiders baseball games (home and away) are broadcast live on Bold Gold Fox Sports Radio - The Game.
  • Have your spot heard in all 150 home and away broadcasts of RailRiders baseball!

 

    Strong Start Social Media Post

    Tagged Social Media Graphic each time a RailRiders pitcher has a strong start in home or away games.

     

    Create a co-branded hashtag to generate social interaction

    Keys to the Game

    • Reach our more than 150,000 social media followers by delivery the "Keys to the Game"
    • This is a great way to reach our audience when the RailRiders are on the road
    • The "Keys to the Game" will be featured following every RailRiders win
    • Your logo will be featured on all graphics for this program, as well as have your social media pages tagged in every post.

    Email Newsletter

    Reach our entire database of season ticket holders and single game buyers in one click!

     

    Each email blast will be sent to over 42,000 people with an open rate of 10-15%.

    Pocket Schedule

    • Branding in the pocket schedule is a unique way to get your brand into the hands of thousand of people.
    • With only three (3) total opportunities for branding in our pocket schedule, you'll be able to shout to your audience in a broad fashion.

    Program Ad

    • The Guiderail, our full-color game program that is free to all fans at PNC Field.
    • Programs are filled with player and team information, including stories and content from the Yankees Magazine publication.
    • With Full Page, Half Page and 1/4 Page ad opportunites, there is an opportunity for every company in NEPA to have have their message hear.
    • Artwork can be changed up to twelve (12) times throughout the 2023 season.

     

    Pre-Game Commercial

    • Have your :30 second commercial aired on our HD, state-of-the-art video board during the pre-game of all seventy-five (75) RailRiders home games.

    Hospitality and Extras

    Luxury Suites

    Season Tickets

    Group Tickets

    Ticket Vouchers

    Geisinger Club Rental

    Continue to Summary

    HOSPITALITY and Extras

    PNC Field is the home of hospitality. Both indoor and outdoor seating areas are perfect for your next group outing!

    • Picnic Seating Areas
    • Reward Staff & Clients
    • Family Reunions
    • Business Retreats
    • Banquets & Ceremonies

    Luxury Suites

    Be a guest at your own party! PNC Field is home to 17 luxury box suites that fit 16-20 people. We might be able to arrange a special visit from Champ himself!

     

    These hospitality areas that constantly sell out year after year to corporate and private groups.

     

    Suites can be combined as part of a lease or rented out for one-multiple games, subject to availability. 

     

    Food packages are sold separately.

    Season Tickets

    Business is best discussed over a beer and a baseball game!  Adding season tickets is a great way to entertain your clients, prospects and employees in a relaxed atmosphere.

     

     Membership Options

    • Leased Suites (Champions Club)
    • Club Seats (Champions Club)

    Group Tickets

    Let us create the perfect group outing for your family, organization or social club. Group parties of 10 or more will receive VIP perks and discounted pricing per ticket.

     

    • Kost Tire Pavilion
    • Oak Grove Party Deck
    • Budweiser Railhouse
    • 1st Base Party Deck
    • 3rd Base Party Deck

    Ticket vouchers

    • Ticket vouchers are a great way to reward your employees, vendors, family, customers, etc.
    • Allow them to go to the game on their time. 
    • Vouchers provide flexibility for those with a busy schedule.
    • Undated vouchers are redeemable for any game except Opening Day and our Independence Day celebration.

    Geisinger Club Rental

    Host your speaking engagement at the Geisinger Club level.

    • Host up to 200 people
    • Perfect for presentations
    • Lunch and Learns
    • Testing Center
    • Parties
    • Sit Down Dinners
    • Private Shows
    • Much More

     

    We'll handle the food and beverage if you'll handle the fun!

    Next Steps

    Next Steps

    Thank you for taking the time to look through the opportunities we have put together for you. My team and I sat down and discuss many different ideas that we thought would work best for your business. We are excited about the opportunity to partner with you and your team and I look forward to your business joining the RailRiders family.

     

    Sincerely,

    Matt Hamilton