The RailRiders are the Triple-A Affiliate of the New York Yankees, the world's most powerful sports brand.
Street & Smith's Sports Business Journal has tabbed Scranton/Wilkes-Barre as a Top-10 minor league sports market in its latest rankings.
The Scranton/Wilkes-Barre RailRiders and Northeast Pennsylvania community is eighth out of 211 markets across the United States with a composite score of 81.40 out of 100.
AVERAGE ATTENDANCE - 6,300+
MALE - 52.1%
FEMAL - 47.9%
In addition to individual ticket buyers, the RailRiders have season members from across Pennsylvania.
The top ten cities include
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Naming rights occupies the highest point on the sponsorship pyramid, and for good reason!
The competition to gain consumer attention is intense as ever, and increasingly, corporate sponsors are choosing to use naming rights to rise above the advertising clutter to gain direct access to consumers.
Naming rights offer a huge return on advertising dollars that is far above what can be achieved through traditional marketing channels.
Party like it's the big leagues with our 1st Base and 3rd Base Party Decks!
Brand naming rights of this area includes field-facing signs, concourse facing signs and branding opportunities within the party decks.
Your name and logo appears on the tickets for this hospitality area that constantly sells out year after year to corporate and private groups.
Make a great first impression to every fan at PNC Field!
Naming rights of this area includes signage facing the parking lot, front entrance to the ballpark, and branding on the RailRiders website.
Mentions included in marketing materials, in-game, social media, etc – every time we direct people to the box office, it will be positioned as the Sponsor Box Office.
Opportunity to customize the area around the box office with Sponsor product.
The Press Box is the control center and hub for partner branding at PNC Field. Music, digital displays, announcements, scores, etc. are all operated from this high traffic area.
The Press Box has prime field-facing signage that can be seen from the outfield and window wraps on the main concourse.
Presenting partnership rights of Team birthday parties at the Stadium. Sponsor name and logo will be included on all associated collateral and marketing materials promoting parties
Imagine walking into PNC Field being surrounded by all of the sights and sounds of a state-of-the-art ballpark and seeing your name in lights.
Showcase your brand's image at PNC Field in front of thousands of fans each year both in-season and off-season.
Our 5x10 backlit boards are made of acrylic and are permanent displays positioned on the main concourse of the ballpark.
Dimensions: 5' H x 10' W
The two digital ribbon boards are located on the second level of the ballpark on the 1st and 3rd base sides.
These boards rotate sponsors by half inning to maximize exposure.
They are also used for between-inning sponsors and in-game element sponsors.
Dimensions: 30’ 11” W x 2’ 7” H
Own your day of the week at the ballpark!
2021's Daily Promotions:
One (1) Kids Giveaway Day at the Stadium during the 2021 season (Kids Autograph Book). Promotion of the Giveaway Day will include the following:
Join our roster of in-game entertainment!
Sponsor a specific moment that happen in-game: Home Runs, Strikeouts, Runs, Hit-By-Pitches, Instant Replay, Due-Ups, First Pitches etc.
Create foot traffic to your business with coupons and bounce back offers to fans based on your sponsorship.
Example: "Red Robin Hits" - 10 RailRider hits in a game = coupons distributed to all fans at the game.
Advertising with entertainment value...we’ve got that!Our in-between inning promotions are a collaborative effort to entertain our fans while highlighting your company’s mission/message.
For the duration of the on-field promotion, Sponsor’s marketing message will be displayed on all field facing digital signage in the ballpark.
By putting your logo on one of our giveaway items, your brand creates lifelong memories while inserting itself directly into the homes of thousands of fans.
Similar to theme nights, giveaway sponsorship includes integration on advertising leading up to the game.
Opportunities range from traditional bobble-heads, t-shirts, replica jerseys, hats, and more!
Want your brand displayed to a sold out crowd? Sponsor a theme night! Not only is the game packed with fans, but your brand is integrated into all advertising in the weeks leading up to the game.
Theme Nights can include a special game-used jersey auction to benefit the Pinstripes Foundation, supporting charitable organizations that aim to improve the quality of life in the Northeastern Pennsylvania area.
Past examples include: "Sandlot Night", "Field of Dreams Night", "Military Appreciation Night" etc.
First Pitch Sponsor before all 72 RailRiders home games:
The RailRiders hold two STEM Education Day games per year with sold out attendance each game (10,000).
Students from Northeast PA schools grade 5-12 participate in a trebuchet baseball launch contest, meet representatives from regional universities, and interact with STEM-related exhibits at PNC Field.
Presenting Sponsor of Education Day games receives:
Reach our RailRiders fans tuning in at home! All RailRiders baseball games (home and away) are broadcast live on Bold Gold Fox Sports Radio - The Game.
This season, select RailRiders games will be streamed on WFAN-New York Sports Radio joining the Yankees, Giants, Knicks, Rangers, Jets, Mets, Nets, and Devils.
Branding in the pocket schedule is a unique way to get your brand into the hands of 150,000 people.
With only three (3) total opportunities for branding in our pocket schedule, you'll be able to shout to your audience in a broad fashion.
The Guiderail, our full-color game program, is free to all fans at PNC Field.
Programs are filled with player and team information Yankees Magazine also provides stories from their publications.
Full and Half Page ad artwork can be changed up to twelve (12) times throughout the 2021 season.
Have your :30 second commercial aired on our HD, state-of-the-art video board during pre-game of all seventy (70) RailRiders home game.
PNC Field is the home of hospitality. Both indoor and outdoor seating areas are perfect for your next group outing!
Be a guest at your own party! PNC Field is home to 17 luxury box suites that fit 16-20 people. We might be able to arrange a special visit from Champ himself!
These hospitality areas that constantly sell out year after year to corporate and private groups.
Suites can be combined as part of a lease or rented out for one-multiple games, subject to availability.
Food packages are sold separately.
Let us create the perfect group outing for your family, organization or social club. Group parties of 10 or more will receive VIP perks and discounted pricing per ticket.