Scranton/Wilkes-Barre RailRiders 2021 DIGIDECK

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“THE MISSION OF THE scranton/wilkes-barre railriders IS TO PROVIDE FUN, AFFORDABLE, FAMILY-ENTERTAINMENT TO OUR COMMUNITY, WHILE STRIVING FOR UNPRECEDENTED SUCCESS ON AND OFF THE FIELD. WE ARE DEDICATED TO UPHOLDING OUR STRONG TRADITION OF CREATING A WINNING ENVIRONMENT WHERE yankees PLAYERS CAN DEVELOP THEIR BASEBALL SKILLS WHILE LEARNING TO GIVE BACK TO THE COMMUNITY. THE scranton/wilkes-barre railriders TAKE GREAT PRIDE IN OUR STORIED HISTORY AS A northeastern pennsylvania GATHERING PLACE AS WE EMBRACE NEW TECHNOLOGY, CONTINUOUSLY IMPROVE OUR HOME, AND WELCOME MORE FANS THAN EVER TO THE railriders EXPERIENCE.”

The Scranton/Wilkes-Barre RailRiders have set the standard for creating and delivering effective sponsorship programs with Corporate Partners. We pride ourselves on the depth of our relationship with each sponsor and work with individual partners to achieve their specific marketing, sales and civic goals.
Pictures is a sample of the 85 local and national companies that we, the RailRiders, are proud to call partners.

We are proud to be members of the Diamond Baseball Holdings ownership group.
As a member of the largest ownership group in Minor League Baseball, we have countless resources to lean off for best practices of our operation, and to bounce ideas off of.
DBH properties are all affiliated with some of the most iconic, and historic brands in Major League Baseball.

Research backs MiLB Fans buying habits towards sponsors
Fans support community partners who support their local team
Fans are 20% more likely to buy from brand/company if they sponsor league, athlete, team

The RailRiders are the Triple-A Affiliate of the New York Yankees, the world's most powerful sports brand.

Street & Smith's Sports Business Journal has tabbed Scranton/Wilkes-Barre as a Top-10 minor league sports market in its latest rankings.

The Scranton/Wilkes-Barre RailRiders and Northeast Pennsylvania community is eighth out of 211 markets across the United States with a composite score of 81.40 out of 100.

Partnering with us means your brand will gain instant access to more than 150,000 followers across all RailRiders social media channels!

AVERAGE AGE

50.1

HOME VALUE

$162,000

HOUSEHOLD INCOME

$79,000

COLLEGE GRAD

33%

AGE 25-54

60%

OWN A SECOND HOME

20%

RailRiders by the numbers:

AVERAGE ATTENDANCE - 6,300+

GENDER

MALE - 52.1%

FEMAL - 47.9%

AGE

18-24

W: 2.0%

M: 4.5%

25-34

W: 9.6%

M: 13.3%

35-44

W: 15.0%

M: 13.7%

45-54

W: 11.7%

M: 11.3%

55-64

W: 6.1%

M: 5.6%

65+

W: 3.5%

M: 3.7%

The RailRiders have fans from all over the country!

The top ten locations of individual ticket buyers come from

Scranton – 1,996
Wilke-barre – 877
Pittston – 723
Clarks Summit – 553
Kingston – 446
Moscow – 310
Mountain Top – 275
Moosic – 267
Olyphant – 235
Lake Ariel – 230

In addition to individual ticket buyers, the RailRiders have season members from across Pennsylvania.

The top ten cities include

Scranton – 215
Wilkes-barre – 94
Pittston – 73
Clarks Summit – 46
Moosic – 29
Kingston - 28
Lake Ariel – 27
Moscow – 24
Olyphant – 22
Mountain Top - 22

*number of accounts from each city

In 2008, PNC Field became the official home of the RailRiders.

Located just 2 hours north of Philadelphia and 2 hours west of New York City, PNC Field is no stranger to both local and out-of-state traffic.

Over 150 Off-Season Events

High School & College Baseball Tournaments
Corporate Private Events
College Football Games
Holiday Activities & Events
Birthday Parties
Charity & Fundraising Events
Private Parties
Musical Touring Acts

Naming rights occupies the highest point on the sponsorship pyramid, and for good reason!

The competition to gain consumer attention is intense as ever, and increasingly, corporate sponsors are choosing to use naming rights to rise above the advertising clutter to gain direct access to consumers.

Naming rights offer a huge return on advertising dollars that is far above what can be achieved through traditional marketing channels.

Take ownership of the newest addition to PNC Field
Scranton/Wilkes-Barre is the only team in MiLB or MLB that is using the Hittrax program during games.
The Velocity Zone will be used year round for Birthday Parties, Corporate Outings, Little Leagues, Adult Leagues, Home-Run Derbies, Personal Training, and so much more!
The Velocity Zone has been and will continue to be featured in our stadium during games and on all of our social channels with the opportunity for your brand to be tied to everything across the board.
Receive signage on the Velocity Zone itself inside the stadium, a branding ride on all social media, branding on all sales collateral,

Sponsor will be the naming rights partner of PNC Field’s Lawn area, the families preferred seating area.
As the naming rights partner, Sponsor's name and/or logo will be featured on permanent signage throughout the Lawn and select areas of the ballpark.
The Sponsor Lawn areas (Right Field & Center Field) will both have signage lining the fences. In Right Field, this sign runs 150ft long and is double sided. In Center Field, this fan facing sign runs 120ft and wraps the entire fence in this area on both sides.

Other benefits include:

Sponsor's name will be featured on all Lawn Tickets and sales collateral
100 lawn tickets vouchers
Opportunity to park a vehicle near the lawn and marketing directly to fans in the lawn.
Partner will receive four (4) VIP Tickets to all team related special ticketed events held at PNC Field
10 premium Marketing Table Nights (Fri, Sat, Sunday) that Sponsor can use to market/interact directly with our fan base on our plaza area
Full Page Ad in the GuideRail Program
One (1) :30 Second Radio Ad
Use of all RailRiders marks and Logos
Website Links

Guest Services is the heartbeat of PNC Field. It's a resource for fans to ask questions, receive prizes, report for first pitches/performances, get information about programs, and so much more. Anytime we discussed guest services your brand would be associated with it.
Not only is this a premier piece of signage for all fans to see as they enter the ballpark, there is also an opportunity to present an offer to every single fan who passes by. Place a special/QR code for fans to scan for information or a promotional prize.

Make a huge impact at PNC Field!

Naming rights of this area includes exclusive signage rights to the bullpen.
With can't miss signage that can be seen from the instant you walk into PNC, this is a great way to make an impact on our fan immediately.

Have your brand seen stadium wide on the 80-90 trash cans surrounding all of PNC Field both on the concourse and at the club level.
Place your Logo, QR Code or Mission Statement for our entire fan base to see.
Brand presence for all game day and non-game day events.

Presenting partnership rights of Team birthday parties at the Stadium. Sponsor name and logo will be included on all associated collateral and marketing materials promoting parties
Naming rights of the in-Stadium birthday location that includes signage recognizing Sponsor as the presenting partner. Team will cover initial signage costs and installation. Sponsor will be responsible for all associated costs of signage and install for a rebrand or changes to artwork after one year of the agreement

Party like it's the big leagues with our 1st Base and 3rd Base Party Decks!

Brand naming rights of this area includes field-facing signs, concourse facing signs and branding opportunities within the party decks.

Your name and logo appears on the tickets for this hospitality area that constantly sells out year after year to corporate and private groups.

Make a great first impression to every fan at PNC Field!

Naming rights of this area includes signage facing the parking lot, front entrance to the ballpark, and branding on the RailRiders website.

Mentions included in marketing materials, in-game, social media, etc – every time we direct people to the box office, it will be positioned as the Sponsor Box Office.

Opportunity to customize the area around the box office with Sponsor product.

The Press Box is the control center and hub for partner branding at PNC Field. Music, digital displays, announcements, scores, etc. are all operated from this high traffic area.

The Press Box has prime field-facing signage that can be seen from the outfield and window wraps on the main concourse.

Drive a powerful message throughout the year to all visitors at PNC Field with naming rights to the parking lot!

Naming rights of this area includes signage facing Montage Mountain Road, the eight banners the lots, and logos/messaging on the back of all game parking passes.

Be the face of the coolest club in Northeast PA! The presenting sponsor of CHAMP's Kid's Club receives:

Name and logo featured on all collateral materials
Branding on all social media regarding the Kid's Club
Opportunity to include marketing messages in the monthly e-newsletter
Nightly PA reads with Video Board and LED Wall
Name and logo on the Kid's Club gift.
The RailRiders will plan one (1) off-site event with CHAMP at sponsor's location

Let your brand take over one of the most fun areas of PNC Field, the right-field bleachers.

Brand naming rights of this area includes field-facing signs, branding opportunities within the seats, and sponsor name on the tickets for this area.

Foul pole signs are one of the most unique and fun ways to brand at PNC Field.

Past sponsors have tied a home run hitting a foul pole into a grand prize, combining lead collection with the branding.

Generate Foot Traffic in an exciting way!

Fill Your Souvenir Cup Promotion!

On home game days fans can bring their souvenir cup into any participating location for free refills! It's a winning combination.

Pre-Game PA's and graphic wills be read and displayed before every home game to remind fans of the Fill the Cup program. A full page program ad in the GuidRail will detail out the program and also leave room to market directly to your customers. A radio ad in all home/away RailRiders broadcasts will inform fans how they too can Fill Their Cup during the season.

*PNC Bank and Pepsi logo's must be featured on the cup as well.

Swing for the fences

Imagine walking into PNC Field being surrounded by all of the sights and sounds of a state-of-the-art ballpark and seeing your name in lights.

Showcase your brand's image at PNC Field in front of thousands of fans each year both in-season and off-season.

These larger than life signs dominate the field and command major advertising attention.

The Wall Pads can be seen during televised games.

There are three locations: Left Field, Center Field, Right Field

Dimensions: 60' W x 8' H

Billboards are made from quality weather-proof vinyl and are static, permanent signs that command attention during any event at PNC Field.

Dimensions: 10' H x 20' W

Our 5x10 backlit boards are made of acrylic and are permanent displays positioned on the main concourse of the ballpark.

Dimensions: 5' H x 10' W

Our 3x5 backlit boards are made of acrylic and are permanent displays located in the heart of PNC Field, near the Press Box and front entrance.

Dimensions: 3' H x 5' W

Whether it's video, animation or a digital design, your ad is guaranteed be seen. This wall rotates sponsors by half inning to maximize exposure.

The LED Wall is also used for between inning sponsors and in-game sponsors.

Dimensions: 150' 6" (W) x 6' 4" (H)

These digital boards sit on the second level of the ballpark on the 1st and 3rd base sides. Ads can be animated or static images and change throughout the season to match your marketing efforts.

These Ribbon Boards measure 30’ 11” W x 2’ 7” H each.

Foul territory signage has become one of the smartest ways to get your brand's message in front of thousands of fans each season.

Foul signs can be seen from virtually all seating and traffic areas throughout the park.

Dimensions: 3' H x 26' W

Exclusive to a select number of stadiums nationwide, PNC Field has a 16 digital screen network delivering a mix of sponsored baseball content, trivia, and direct ads to fans.

Each sponsor's spot will play for :20 seconds every 7 ½ minutes, adding up to 512 plays per game, or 171 minutes of content per game.

Not only are these screens effective and changeable, but they are able to provide you with data such as age, gender, and attention percentages.

Unique way to connect young fans with the future stars of tomorrow.
Each kid on field will receive a baseball with Frontier Communications logo.
All Marketing Elements for Field of Dreams will be called "Penn State Field of Dreams"
:15 Moment of Exclusivity following each Field of Dreams

Signage behind the Community Organization Table

Moment of Exclusivity following the Community Organization of the Game interview with logo on video/LED Wall.

Naming Rights to the Community Organization of the Game, and all media promoting the COG

All References to the COG would mention Frontier Communications

Press Release announcing the partnership with quotes from RailRiders GM Katie Beekman, and quote from Frontier Communications

Before every game we honor America with the playing of the National Anthem.
Imagine your logo bringing the flag across our 150' LED Wall.
Following the anthem, sponsor will receive a :15 second moment of exclusivity on all digital assets, including the opportunity to run a :15 second commercial on the jumbotron during the most engaged moment of the night.

In-game, on-field recognition during all 72 home games.
Display of approved brand via the 150’ LED wall in right field.
Display of approved brand on the video board during promotion.
Display of approved brand on ribbon boards during promotion.
Promotion as the Presenting Sponsor of the Program on Team Website, Community Newsletter, and Social Channels.
Four (4) tickets per game for each Hometown Hero. Additional tickets will be made available at a discounted rate.
:30 video board commercial and :30 radio spot during all home/away games promoting the program.
Sponsor will have the opportunity to provide a special offer, gift or award for each Hero that Team will supply to honorees.
5-10 Marketing Table Nights per season

THE PROGRAM:

Launches in Aug/Sep 2022: To support teachers and to promote student improvement and achievement in the 2023 school year, the RailRiders will provide participating Elementary and Middle Schools with an “MVP” Incentive program. Teachers can come up with their own criteria for a student “MVP” and decide when and how the “MVP” rewards will be distributed between the launch of the program and the end of the school year. Each school will be able to reward 10 RailRiders Student MVP’s per grade level in their building.

EACH MVP RECEIVES:

An MVP Ticket Voucher good for TWO FREE 2023 RailRiders tickets
- The voucher will have a QR code and details to direct them to an exclusive FEVO link where they can claim their two free tickets to a select game and purchase additional tickets for their family/friends at the group ticket rate
A Personalized Award Certificate signed by the RailRiders President, CHAMP, and completed by their teacher
A shout out on the video board during the game, welcoming all of our RailRiders Student MVP’s attending the game

Want your brand displayed to a sold out crowd? Sponsor a theme night! Not only is the game packed with fans, but your brand is integrated into all advertising in the weeks leading up to the game.

Theme Nights can include a special game-used jersey auction to benefit the Pinstripes Foundation, supporting charitable organizations that aim to improve the quality of life in the Northeastern Pennsylvania area.

Past examples include: "Sandlot Night", "Field of Dreams Night", "Military Appreciation Night" etc.

Be a part of what makes Minor League Baseball great!

Let us create a customized promotion guaranteed to increase your brand identity and create more memories for fans that put money in your pocket.

In-Game Entertainment & Promotions
Giveaway Sponsorship
Theme Nights

First Pitch Sponsor before all 72 RailRiders home games:

Co-Branded Ball for each thrower
:15 second MOE (Moment of Exclusivity) on all digital signage
Sponsor can run a commercial following first pitch on video board or have a script and logo graphic on the jumbotron
Sponsor can change our MOE creative on a regular basis to keep messaging fresh

Fan selected to say "play ball" at the beginning of each game
Example: "There is one thing left to do before the game begins please welcome tonight's *insert company here* Play Ball Kid of the game *says kids name and kid screams play ball!*"
Followed by a :15 second PA script and full take over of all digital assets in stadium during promotional read.

By putting your logo on one of our giveaway items, your brand creates lifelong memories while inserting itself directly into the homes of thousands of fans.

Similar to theme nights, giveaway sponsorship includes integration on advertising leading up to the game.

Opportunities range from traditional bobble-heads, t-shirts, replica jerseys, hats, and more!

One (1) Kids Giveaway Day at the Stadium during the 2021 season (Kids Autograph Book). Promotion of the Giveaway Day will include the following:

Item will bear Sponsor’s logo and will be distributed to a set number of youth fans through the gates at pre-determined game.
Twenty (20) tickets to Giveaway Day.
0:30 spot on concourse TV’s on Giveaway Day.
One (1) concourse table on the Giveaway Day.
One (1) 0:30 pre-game video board commercial on the Giveaway Day.
Opportunity to designate one (1) individual to throw out a ceremonial first pitch on the Giveaway Day.

Sponsor a day of the week at PNC Field!

2021's Daily Promotions:

Military Monday

$2 Tuesday

Waggin' Wednesday

Thirsty Thursday

Fireworks Friday

Giveaway Saturday

Sunday Family Fun Day

Display your product and service to thousands of fans with our tabling options!

Setting up a table at one of our home games means getting the same traffic and opportunities as an industry conference or convention.

Average home game attendance: 6,400 fans

The RailRiders hold two STEM Education Day games per year with sold out attendance each game (10,000).

Students from Northeast PA schools grade 5-12 participate in a trebuchet baseball launch contest, meet representatives from regional universities, and interact with STEM-related exhibits at PNC Field.

Presenting Sponsor of Education Day games receives:

Logo on all marketing materials for each game:
- Flyers distributed to schools and classrooms throughout the region
- Social Media / Website
Pre-game and In-game PA Reads, LED Wall, and 40' HD Video Board exposure
On-site activation table at game w/ 4 tickets

An Adventurous Birthday Party!

You will be the exclusive sponsor of the RailRiders Children’s Birthday Program. As the exclusive sponsor you will receive your name and/or logo on all marketing collateral for birthday packages, your name and/or logo will be incorporated on all party favors, your name and/or logo will be displayed on the video board during birthday announcements, PA announcement, and you will also have the opportunity to present an item or coupon offer to each birthday group!

Reach our more than 150,000 social media followers by delivery the "Keys to the Game"
This is a great way to reach our audience when the RailRiders are on the road
The "Keys to the Game" will be featured following every RailRiders win
Your logo will be featured on all graphics for this program, as well as have your social media pages tagged in every post.

Branding in the pocket schedule is a unique way to get your brand into the hands of 150,000 people.

With only three (3) total opportunities for branding in our pocket schedule, you'll be able to shout to your audience in a broad fashion.

Logo association with RailRiders Announcements
Naming Rights to social posts
Own in-game social posting with branded filter

Facebook: 34,019 Followers

Instagram: 22,700 Followers

Twitter : 43,400 Followers

Have your :30 second commercial aired on our HD, state-of-the-art video board during pre-game of all seventy (70) RailRiders home game.

Reach our RailRiders fans tuning in at home! All RailRiders baseball games (home and away) are broadcast live on Bold Gold Fox Sports Radio - The Game.

The Guiderail, our full-color game program, is free to all fans at PNC Field.

Programs are filled with player and team information Yankees Magazine also provides stories from their publications.

Full and Half Page ad artwork can be changed up to twelve (12) times throughout the 2021 season.

This is a great opportunity to present an offer to thousands of fans on a nightly basis.

Present a coupon, special or promotion specifically for RailRiders fans.

Get your brand on the phone and in the pocket of thousands of people.

PNC Field is the home of hospitality. Both indoor and outdoor seating areas are perfect for your next group outing!

Picnic Seating Areas
Reward Staff & Clients
Family Reunions
Business Retreats
Banquets & Ceremonies

Be a guest at your own party! PNC Field is home to 17 luxury box suites that fit 16-20 people. We might be able to arrange a special visit from Champ himself!

These hospitality areas that constantly sell out year after year to corporate and private groups.

Suites can be combined as part of a lease or rented out for one-multiple games, subject to availability.

Food packages are sold separately.

Business is best discussed over a beer and a baseball game! Adding season tickets is a great way to entertain your clients, prospects and employees in a relaxed atmosphere.

Membership Options

Leased Suites (Champions Club)
Club Seats (Champions Club)

Ticket vouchers are a great way to reward your employees, vendors, family, customers, etc.
Allow them to go to the game on their time.
Vouchers provide flexibility for those with a busy schedule.
Undated vouchers are redeemable for any game except Opening Day and our Independence Day celebration.

Let us create the perfect group outing for your family, organization or social club. Group parties of 10 or more will receive VIP perks and discounted pricing per ticket.

Kost Tire Pavilion
Oak Grove Party Deck
Budweiser Railhouse
1st Base Party Deck
3rd Base Party Deck

Host your speaking engagement at the Geisinger Club level.

Host up to 200 people
Perfect for presentations
Lunch and Learns
Testing Center
Parties
Sit Down Dinners
Private Shows
Much More

We'll handle the food and beverage if you'll handle the fun!

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Thank you for taking the time to look through the opportunities we have put together for you. My team and I sat down and discuss many different ideas that we thought would work best for your business. We are excited about the opportunity to partner with you and your team and I look forward to your business joining the RailRiders family.

Sincerely,

Matt Hamilton

Sincerely,

Josh Klein

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the RAILRIDERS MISSION

swb railriders corporate partners

Diamond Baseball Holdings

MiLB Fans Support Sponsors

brand power

Social Reach

Our Fans

AVERAGE AGE

HOME VALUE

HOUSEHOLD INCOME

COLLEGE GRAD

AGE 25-54

OWN A SECOND HOME

In-Stadium Audience

RailRiders by the numbers:

GENDER

AGE

Single Game Buyers

Season Ticket Account Holders

PNC FIeld

pnc field events

Naming Rights

Velocity Zone

Lawn - Naming Rights

Lawn - Naming Rights Cont.

Other benefits include:

Guest Services

Bullpens

Trash Cans

Birthday Area Entitlement

Party Deck

Box Office

Press Box

Parking Lot

Kid's Club

Bleachers

Foul Poles

Souvenir Cup

Generate Foot Traffic in an exciting way!

ballpark Signage

Swing for the fences

Outfield Wall Pad

10x20 Outfield Billboard

5x10 Backlit Concourse

3x5 Concourse

Digital LED Wall

Digital Signage Ribbon Boards

Foul Territory

ISM Connect Digital Network

Field of Dreams

Community Organization of the Game

National Anthem

Hometown Hero

Student MVP Program

THE PROGRAM:

EACH MVP RECEIVES:

On-Field Promotion

Day of the Week Sponsor

$2 Tuesday

Waggin' Wednesday

MARKETING ELEMENTS

CAN'T BUY'EM EXPERIENCES

Theme Nights

Friday Fireworks Sponsor

Be remembered in a unique way!

MARKETING ELEMENTS

CAN'T BUY'EM EXPERIENCES

HOSPITALITY

Promos & themes

First Pitch Pre-Game Promotion

Play Ball Kid Pre-Game Promotion

In-Game Element Sponsor

Giveaways

Kids Giveaway

COPA - Presenting Sponsor

swb vejigantes - presenting sponsor

MARKETING ELEMENTS

Daily Promotion

Tabling

STEM Education Days