SWB brand power

The RailRiders are the Triple-A Affiliate of the New York Yankees, the world's most powerful sports brand.

 

Street & Smith's Sports Business Journal has tabbed Scranton/Wilkes-Barre as a Top-10 minor league sports market in its latest rankings.

 

The Scranton/Wilkes-Barre RailRiders and Northeast Pennsylvania community is eighth out of 211 markets across the United States with a composite score of 81.40 out of 100.

 

 

Social Reach

Partnering with us means your brand will gain instant access access to over 150,000 followers across our team's social media platforms! 

PNC FIeld 

In 2008, PNC Field became the official home of the RailRiders.

 

Located just 2 hours north of Philadelphia and 2 hours west of New York City, PNC Field is no stranger to both local and out-of-state traffic.

pnc field events

Over 150 Off-Season Events

  • High School & College Baseball Tournaments
  • Corporate Private Events
  • College Football Games
  • Holiday Activities & Events
  • Birthday Parties
  • Charity & Fundraising Events
  • Private Parties
  • Musical Touring Acts

Naming Rights

Naming rights occupies the highest point on the sponsorship pyramid, and for good reason!

 

The competition to gain consumer attention is intense as ever, and increasingly, corporate sponsors are choosing to use naming rights to rise above the advertising clutter to gain direct access to consumers.

 

Naming rights offer a huge return on advertising dollars that is far above what can be achieved through traditional marketing channels.

 

Party Deck

Party like it's the big leagues with our 1st Base and 3rd Base Party Decks! 

 

Brand naming rights of this area includes field-facing signs, concourse facing signs and branding opportunities within the party decks. 

 

Your name and logo appears on the tickets for this hospitality area that constantly sells out year after year to corporate and private groups.

Box Office

Make a great first impression to every fan at PNC Field!

 

Naming rights of this area includes signage facing the parking lot, front entrance to the ballpark, and branding on the RailRiders website.

 

Mentions included in marketing materials, in-game, social media, etc – every time we direct people to the box office, it will be positioned as the Sponsor Box Office.

 

Opportunity to customize the area around the box office with Sponsor product.

Press Box

The Press Box is the control center and hub for partner branding at PNC Field. Music, digital displays, announcements, scores, etc. are all operated from this high traffic area.

The Press Box has prime field-facing signage that can be seen from the outfield and window wraps on the main concourse.

 

Parking Lot

Drive a powerful message throughout the year to all visitors at PNC Field with naming rights to the parking lot!

 

Naming rights of this area includes signage facing Montage Mountain Road, the eight banners the lots, and logos/messaging on the back of all game parking passes.

Kid's Club

Be the face of the coolest club in Northeast PA! The presenting sponsor of CHAMP's Kid's Club receives:

  • Name and logo featured on all collateral materials
  • Branding on all social media regarding the Kid's Club
  • Opportunity to include marketing messages in the monthly e-newsletter
  • Nightly PA reads with Video Board and LED Wall
  • Name and logo on the Kid's Club gift.
  • The RailRiders will plan one (1) off-site event with CHAMP at sponsor's location

Bleachers

Let your brand take over one of the most fun areas of PNC Field, the right-field bleachers.

 

Brand naming rights of this area includes field-facing signs, branding opportunities within the seats, and sponsor name on the tickets for this area. 

ballpark Signage

Swing for the fences

Imagine walking into PNC Field being surrounded by all of the sights and sounds of a state-of-the-art ballpark and seeing your name in lights.

 

Showcase your brand's image at PNC Field in front of thousands of fans each year both in-season and off-season.

Outfield Wall Pad

These larger than life signs dominate the field and command major advertising attention.

 

The Wall Pads can be seen during televised games.

 

There are three locations: Left Field, Center Field, Right Field

 

Dimensions: 60' W x 8' H

10x20 Outfield Billboards

Ballpark Signage is the best way to ensure your brand is seen from any seat in the ballpark.

 

Billboards are made from quality weather-proof vinyl and are static, permanent signs that command attention during any event at PNC Field.

 

Dimensions: 10' H x 20' W

 

Foul Poles

Foul pole signage is one of the most unique and fun ways to brand at PNC Field.

 

Past sponsors have tied a home run hitting a foul pole into a grand prize, combining lead collection with the branding.

Foul SignAGE

Foul territory signage has become one of the smartest ways to get your brand's message in front of thousands of fans each season.

 

Foul signs can be seen from virtually all seating and traffic areas throughout the park.

 

Dimensions: 3' H x 26' W

 

 

5x10 Backlit Concourse Signage

Our 5x10 backlit signage is made of acrylic and are permanent displays positioned on the main concourse of the ballpark. 

 

Dimensions: 5' H x 10' W

3x5 Concourse Signage

Our 3x5 backlit signage is made of acrylic and are permanent displays located in the heart of PNC Field, near the Press Box and front entrance.

 

Dimensions: 3' H x 5' W

Digital LED Wall

Whether it's video, animation or a digital design, your ad is guaranteed be seen. This wall rotates sponsors by half inning to maximize exposure.

 

The LED Wall is also used for between inning sponsors and in-game sponsors.

 

Dimensions: 150' 6" (W) x 6' 4" (H)

 

 

Digital Ribbon Boards

The two digital ribbon boards are located on the second level of the ballpark on the 1st and 3rd base sides.

These boards rotate sponsors by half inning to maximize exposure.

They are also used for between-inning sponsors and in-game element sponsors.

 

Dimensions: 30’ 11” W x 2’ 7” H

ISM Connect Digital Signage

Exclusive to a select number of stadiums nationwide, PNC Field has a 16 digital screen network delivering a mix of sponsored baseball content, trivia, and direct ads to fans.  

 

Each sponsor's spot will play for :20 seconds every 7 ½ minutes, adding up to 512 plays per game, or 171 minutes of content per game.

 

Not only are these screens effective and changeable, but they are able to provide you with data such as age, gender, and attention percentages.

Promotions and Theme Nights

Be a part of what makes Minor League Baseball great!

Let us create a customized promotion guaranteed to increase your brand identity and create more memories for fans that put money in your pocket.

 

  • In-Game Entertainment & Promotions
  • Giveaway Sponsorship
  • Theme Nights

 

 

Between Inning Sponsor

Our in-between inning promotions make baseball more than just a game, it means fun for everybody!

 

For the duration of the between-inning game, the sponsor’s marketing message will be displayed on digital signage in the ballpark.

In-Game Element Sponsor

Join our roster of in-game entertainment!

 

Sponsor a specific moment that happen in-game: Home Runs, Strikeouts, Runs, Hit-By-Pitches, Instant Replay, Due-Ups, First Pitches etc.

 

Create foot traffic to your business with coupons and bounce back offers to fans based on your sponsorship.

 

Example: "Red Robin Hits" - 10 RailRider hits in a game = coupons distributed to all fans at the game.

Giveaways

By putting your logo on one of our giveaway items, your brand creates lifelong memories while inserting itself directly into the homes of thousands of fans.

 

Similar to theme nights, giveaway sponsorship includes integration on advertising leading up to the game.

 

Opportunities range from traditional bobble-heads, t-shirts, replica jerseys, hats, and more! 

 

Theme Nights

Want your brand displayed to a sold out crowd? Sponsor a theme night! Not only is the game packed with fans, but your brand is integrated into all advertising in the weeks leading up to the game.

 

Theme Nights can include a special game-used jersey auction to benefit the Pinstripes Foundation, supporting charitable organizations that aim to improve the quality of life in the Northeastern Pennsylvania area.

 

Past examples include: "Sandlot Night", "Field of Dreams Night", "Military Appreciation Night" etc.

STEM Education Days

 

The RailRiders hold two STEM Education Day games per year with sold out attendance each game (10,000).

 

Students from Northeast PA schools grade 5-12 participate in a trebuchet baseball launch contest, meet representatives from regional universities, and interact with STEM-related exhibits at PNC Field.

 

Presenting Sponsor of Education Day games receives:

  • Logo on all marketing materials for each game:
    • Flyers distributed to schools and classrooms throughout the region
    • Social Media / Website
  • Pre-game and In-game PA Reads, LED Wall, and 40' HD Video Board exposure
  • On-site activation table at game w/ 4 tickets

Daily Promotion

Sponsor a day of the week at PNC Field!

 

2020's Daily Promotions:

 

Military Monday

$2 Tuesday

Waggin' Wednesday

Thirsty Thursday

Fireworks Friday

Giveaway Saturday

Sunday Family Fun Day

 

HOSPITALITY and Extras

PNC Field is the home of hospitality. Both indoor and outdoor seating areas are perfect for your next group outing!

  • Picnic Seating Areas
  • Reward Staff & Clients
  • Family Reunions
  • Business Retreats
  • Banquets & Ceremonies

Luxury Suites

Be a guest at your own party! PNC Field is home to 17 luxury box suites that fit 16-20 people. We might be able to arrange a special visit from Champ himself!

 

These hospitality areas that constantly sell out year after year to corporate and private groups.

 

Suites can be combined as part of a lease or rented out for one-multiple games, subject to availability. 

 

Food packages are sold separately.

Season Tickets

Business is best discussed over a beer and a baseball game!  Adding season tickets is a great way to entertain your clients, prospects and employees in a relaxed atmosphere.

 

 Membership Options

  • Leased Suites (Champions Club)
  • Club Seats (Champions Club)

Group Tickets

Let us create the perfect group outing for your family, organization or social club. Group parties of 10 or more will receive VIP perks and discounted pricing per ticket.

 

  • Kost Tire Pavilion
  • Oak Grove Party Deck
  • Budweiser Railhouse
  • 1st Base Party Deck
  • 3rd Base Party Deck

Program Ad

The Guiderail, our full-color game program, is free to all fans at PNC Field.

 

Programs are filled with player and team information Yankees Magazine also provides stories from their publications.

 

Full and Half Page ad artwork can be changed up to twelve (12) times throughout the 2021 season.

 

Tabling

Display your product and service to thousands of fans with our tabling options!

 

Setting up a table at one of our home games means getting the same traffic and opportunities as an industry conference or convention.

 

Average home game attendance: 6,400 fans

Radio

Reach our RailRiders fans tuning in at home! All RailRiders baseball games (home and away) are broadcast live on Bold Gold Fox Sports Radio - The Game.

 

This season, select RailRiders games will be streamed on WFAN-New York Sports Radio joining the Yankees, Giants, Knicks, Rangers, Jets, Mets, Nets, and Devils. 

    Email Newsletter

    Reach our entire database of season ticket holders and single game buyers in one click!

     

    Each email blast will be sent to over 42,000 people with an open rate of 10-15%.

    Pinstripes Foundation

    The SWB Pinstripes Foundation, formed in 2017, supports charitable organizations that aim to improve the quality of life in the Northeastern Pennsylvania area. Staff, players, and our mascot, CHAMP, are actively engaging with fans in the community. 

     

    This includes improving educational programs, aiding the under-served, crime and drug prevention, health issue awareness and supporting children and senior welfare through donations and community programs.

     

    Annually, the SWB Pinstripes Foundation records over $500,000 in in-kind giving, monetary donations, and in-stadium fundraising.